I'm a product designer who builds things.
I've helped write the UX guidelines for 3DS, the "is this really you?" check behind billions of online payments. These days I make products easier to say yes to, so companies earn more trust, loyalty (and, of course, money).
If you like working with good people on useful things, I'd love to chat.
Product Design & Build
The check your bank runs when you pay online is where a lot of purchases fall through. Alongside Ipsos' global research team, I helped co-create the best-practice guidelines now used by banks, merchants and card networks worldwide.
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Product Design
Nobody wakes up wanting solar. An instant quote tool that keeps a curious person moving until they want to talk. By harnessing design and psychology principles, we saw 2x the conversions of every other lead capture method tested.
Design, Conversion Optimisation and Build
I optimised their Spektrix booking flow to get more bums on seats. Small but mighty tweaks helped increase their mobile conversions by 43% in 3 months. That's on top of building their very first website back in 2012 and looking after it ever since.
I started making websites on Geocities as a teenager, mostly about Habbo Hotel (for those who remember!). I got the bug, went on to study Entertainment Technology at uni, and loved it.
That led to agency work, a stint as Head of Digital, and nine years running Caboodle, a two-person design studio, before going solo.
Fifteen-odd years later, I still write a lot of my own front end, which has made the last few years with AI especially exciting.
When I'm not designing or building things, I love to travel, build Lego and meander round art galleries trying to look introspective.
My two claims to fame (kinda):
"After my first call with Lucy I knew I wanted to work with her. There's no way we could have done this without you."
Clare StokerVP, AllianceBernstein"She has the brains and the guts to back it up."
Simon JonesUX Research Director, Ipsos MORIGot a product that's harder to use than it should be? I'd love to hear about it.